On Spam, Business Proposal (The Hague)

On Spam, Business Proposal (The Hague)

Vinyl adhesive letters on window, 2012.

Semi-permanent installation at Platform57 in The Hague.

On Spam, Business Proposals is a series of interventions/photographs for which I collect sentences from business proposals that are being emailed to me and that I have plotted out as vinyl adhesive letters. With those sentences I look for vacant commercial windows (shops, offices). Once a suitable window is found I then paste a sentence on the empty shopping window. Oddly enough the business opportunities a vacant shopping space offer work beautifully with the empty promises of loads of money in your email box.

The letter font is Arial, one of the ten Core fonts for the Web.

[photograph by Johan Nieuwenhuize]

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