For The Love Of Money @ Art Amsterdam 2011

For The Love Of Money @ Art Amsterdam 2011

Trendbeheer @ Art Amsterdam 2011
For The Love Of Money I
Suzanne Biederberg Gallery
Sacha de Boer
*Sold*

A site-specific exhibition performance by Jeroen Bosch, Jeroen Jongeleen and myself as part of Trendbeheer’s ongoing Trendbeheer presenteert exhibition series.

Potrait of an art fair in 150 sales. During the 5 days of Art Amsterdam 2011 we documented ‘every’ sale made by photographing the red sales stickers. In every picture we would center the red dot and scale it it to 8 mm (the standard size of the red sticker), give it a title (included in every picture), print it, frame it and hang it in our booth. At the start of the fair our booth was empty (except for a grid of 300 screws) and by the end of the fair the installation was complete.

The framed photographs are also for sale (edition of 1). During the fair 79 pieces were sold. For a list of all the works see: Trendbeheer.com/2011/05/23/for-the-love-of-money-de-werken-2/

More info, stories and pictures at: Trendbeheer.com/tag/for-the-love-of-money/

For The Love Of Money @ Art Amsterdam 2011

At the start of the fair, an empty booth.

For The Love Of Money @ Art Amsterdam 2011

Except for a grid of 300 screws.

For The Love Of Money @ Art Amsterdam 2011

A few minutes after the opening we spot the first sale of the fair at the Suzanne Biederberg Gallery.

For The Love Of Money @ Art Amsterdam 2011

The title explained:

Name project (Trendbeheer @ Art Amsterdam 2011)
Name of the work (For The Love Of Money) + Roman numeral
Name Gallery
Name Artist

For The Love Of Money @ Art Amsterdam 2011

For The Love Of Money @ Art Amsterdam 2011

All the works in our booth are for sale. Each individual piece edition of 1 + 1 AP, the complete installation is also for sale (also edition of 1).

For The Love Of Money @ Art Amsterdam 2011

For The Love Of Money @ Art Amsterdam 2011

At this moment 79 individual pieces have been sold, 71 pieces are still available. To see which works are still available please take a look at the complete list of the works here: Trendbeheer.com/2011/05/23/for-the-love-of-money-de-werken-2/. They are € 150 each (including VAT, framing and shipping).

For The Love Of Money @ Art Amsterdam 2011

On the right you can see table where all the photographs were fed into a computer, categorized, scaled, given a title, printed and framed. It also doubled as our cash register.

For The Love Of Money @ Art Amsterdam 2011

Opening night Art Amsterdam 2011.

For The Love Of Money @ Art Amsterdam 2011

For The Love Of Money @ Art Amsterdam 2011

For The Love Of Money @ Art Amsterdam 2011

Carefully choosing three photographs that feature a blank wooden frame in the upper left corner.

For The Love Of Money @ Art Amsterdam 2011

A real Jan Schoonhoven (Kunsthandel Meijer)!

For The Love Of Money @ Art Amsterdam 2011

Stickering your purchase (in this is case a wonderful Claudy Jongstra).

For The Love Of Money @ Art Amsterdam 2011

For The Love Of Money @ Art Amsterdam 2011

For The Love Of Money @ Art Amsterdam 2011

Almost done, 3 hours before the fair ended, printing the last red sales sticker (bottom right) and filling up the holes left by sold pieces with Artist’s Proofs.

For The Love Of Money @ Art Amsterdam 2011

Trendbeheer @ Art Amsterdam 2011
For The Love Of Money CL
RAM
Tomas Schats
*Sold*

For The Love Of Money @ Art Amsterdam 2011

For The Love of Money was made and on display during Art Amsterdam 2011 (May 11-15).

We would like to thank Herman van Iperen, Jolien Kramer, Johannes Langkamp, Petra van Noort, Esther Kokmeijer, Tineke Brinkhorst, Simon Schrikker, Anouk Griffioen and Martijn Konings for all their help in our booth, technical support and the hunt for red sales stickers.

JB, JJ & NP.

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